You misunderstand me, I'm afraid. A website has 'key words' embedded into the coding, so for a diabetes related site, it might be 'diabetes', 'hypo', 'insulin', for example. Generalised terms, rather than deeply specific one, get you more hits. I believe they're called meta tags, but only having a fairly general knowledge of HTML and programming, do feel free to correct me if I'm wrong, and you know better.
As for Northerner googling his own site, please indulge me and try this experiment.
Go to google, and enter, complete with quotation marks: 'diabetes' 'support'. Putting quotations around the word means you're searching for the individual word, not for the phrase 'diabetes support'. For me, this forum still comes up as the first result. If you get something different, then I can't explain that, I'm afraid.
I also feel you may have the wrong place in your mind. I have only been diagnosed one year, and have found this site INVALUABLE. Knowing that I CAN ask for advice, and ask the 'stupid' questions without fear of being looked down on. If I were to ring up my DSN to ask her some of the things I've asked on here, I feel I would be wasting her time. Support and advice go hand in hand. If I ask a question, I'm getting information from people who have been there and done that, but also the reassurance that it's happened before to dozens of other people, and that I can cope with these things.
If you're just going to look down your nose at us for not being what you think we should be, I wonder if this is the right site for you, at the end of the day.