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JDRF research survey

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This thread is now closed. Please contact Anna DUK, Ieva DUK or everydayupsanddowns if you would like it re-opened.
shiv

shiv

Well-Known Member
Relationship to Diabetes
Type 1
Hi everyone,

Katy Pickering, Head of Direct Marketing at JDRF, is currently studying for a Masters in Marketing. Would you take a couple of mins to fill out the survey? The responses will also help JDRF's marketing strategies 🙂

http://svy.mk/p0w80P

Thanks very much - all responses are really appreciated!

S 🙂

(I've checked with Northe before posting! 🙂)
 
I'm on to it!
 
shiv said:
Hi everyone,

The responses will also help JDRF's marketing strategies 🙂
Click to expand...

Ugh ! more spam and junk mail !
 
All done. Will share on twitter.🙂

Rob
 
Completed, facebooked and tweeted! 🙂
 
shiv said:
It's completely anonymous and you don't have to put in an email address 🙂
Click to expand...

It'll mean more spam and junk mail for somebody even if they are not the participants. The lady in question is Head of Direct Mail - "Direct Mail" being a polite euphemism for spam and junk mail.
And as you said ... "The responses will also help JDRF's marketing strategies" i.e. how to target spam and junk mail better 🙂
 
Direct mail can also be by agreement. Many websites and companies ask customers/participants whether they wish to receive future mailings.

If you tick Yes, then you can receive direct mail as agreed.

No would mean your name isn't added to the mailing list. Except for disreputable organisations which may flout the rules.🙂

Rob
 
mcdonagh47 said:
It'll mean more spam and junk mail for somebody even if they are not the participants. The lady in question is Head of Direct Mail - "Direct Mail" being a polite euphemism for spam and junk mail.
And as you said ... "The responses will also help JDRF's marketing strategies" i.e. how to target spam and junk mail better 🙂
Click to expand...

Having done the survey I don't see it as a spam/junk generator. An organisation like JDRF has to get the message out somehow and it is better if they can direct their resources towards people most likely to help or be interested in learning more. Spam/junk is indiscriminate.
 
Robster65 said:
Direct mail can also be by agreement. Many websites and companies ask customers/participants whether they wish to receive future mailings.

If you tick Yes, then you can receive direct mail as agreed.

Rob
Click to expand...

That's not Direct mail, that's Database Marketing, you build a Database of customers who are interested in your product, often from responses to Direct Mail.
 
Semantics 😉

Rob
 
Hi mcdonagh47, I don't find your posts particularly helpful. If you have a look at JDRF and its website, you will see all the information sent out is 'opt in' - ie not cold mailing. Noone is forcing you to fill in the survey, so please take your negative attitude elsewhere.

You'll also notice I said she is head of Direct Marketing. Without marketing and thus raising awareness of the charity, the charity cannot raise money to put towards the cure. If you do not like what you receive from JDRF, why not get in touch and let them know?
 
Northerner said:
Having done the survey I don't see it as a spam/junk generator.
Click to expand...

That's exactly what it is ... its an online Focus Group, the responses to the questions like "I am concerned about passing on the condition to my children" will inform subsequent mailshots ( spam or junk whatever you want to call it) they will hone the material to fit which of those questions elicited the biggest responses or tailor mailshots to address individual concerns that got most ticks in that survey.
Otherwise there is no point in an exercise like this, as the OP said its going to shape JDRF's marketing strategies.
 
Shouldn't charities campaign then? :confused: And shouldn't they campaign in order to secure the best response and investigate how that should be done?
 
mcdonagh47 said:
Otherwise there is no point in an exercise like this, as the OP said its going to shape JDRF's marketing strategies.
Click to expand...

To raise money to fund medical research into type 1 diabetes, to better inform newly diagnosed families, to better support those already diagnosed.
 
mcdonagh47 said:
Otherwise there is no point in an exercise like this, as the OP said its going to shape JDRF's marketing strategies.
Click to expand...

So that they can raise awareness of Type 1 diabetes. As a type 1 sufferer, I think this is a good thing and hope the strategy works.

Do you think the public know enough about type 1 diabetes ?

Rob
 
shiv said:
To raise money to fund medical research into type 1 diabetes, to better inform newly diagnosed families, to better support those already diagnosed.
Click to expand...

They are the objects of the Charity not the marketing strategies used to sell itself.🙂 Its the "how" not the "why" that's relevant here.
 
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