I have heard back from Mark Donovan, Diabetes UK’s advertising manager who says that Diabetes UK work with advertisers to generate income which helps offset the production costs of our publications, however, DUK do not endorse any product or service advertised. Although all adverts in publications are approved for inclusion by the in-house clinical team, DUK recommend first speaking with your GP or nurse to check if any health management products or services advertised are suitable for you.
There is also a disclaimer to this effect at the beginning of the magazine
ADVERTISEMENTS AND ARTICLES: Products and services advertised in Balance are not necessarily recommended by Diabetes UK. Although the utmost care is taken to ensure products and services advertised are accurately represented it is only possible to thoroughly check specialist diabetes equipment. Please exercise your own discretion about whether or not an item or service advertised is likely to help you personally and, where appropriate, take professional advice from your medical advisor.
Please note that any prices are applicable only to British buyers and may vary for overseas purchases. Paid adverts do not represent the views of Diabetes UK. Complaints regarding advertised services or products should be addressed to: Marc Donovan, Advertising Manager, Wells Lawrence House, 126 Back Church Lane, London E1 1FH, or email marc.donovan@diabetes.org.uk
I can understand the confusion, particularly if you saw an earlier version of the Almased advert that was designed to look like an article. I think DUK are looking into ways to ensure that all adverts and ’advertising features‘ are clearly identifiable.
I think the key point is that not every product advertised in Balance is going to be suitable for every reader. So, readers should use their own judgement and consult with their HCP if appropriate. Perhaps particularly where it comes to weight loss - where you should consult with your healthcare professional before starting any weight loss programs.
Hope this helps
🙂