Well - when a company decides to produce a template to publish surveys on, anyone can use the template from schoolkids to MENSA members or the late Stephen Hawking. So - it ain't going to be that 'advanced'.
However certain things tend to also hamper the 'researcher' like eg I well recall being informed by a Uni Psychology Research Professor that they had sought official info from the Government on the average reading age of the UK adult population. This was in the late noughties. We were asked to guess, round the table. The actual answer was Age 10 years old.
So designing a survey open to UK adults about almost anything, often cannot use the terminology they use every working day of their PhD student lives for starters! If you only ask the slightly more advanced readers - like, one would assume, us lot - is it fair or equitable to completely omit the other folk out there responsible for the low reading age?
I shouldn't think the majority of Microsoft Office 'owners' would even know you can anchor your 'Title' line and produce a 1000 line Excel spreadsheet or your 'Sub-Title' column and make it 1000 columns wide either (don't quote me on the 1000 LOL) Can you even do that in ordinary Office or does it need to be Pro these days? 'Basic' doesn't even have the 'Comments' feature that is there in all its glory in the 'Student' version that Universities use.