I enjoy eating wraps and, like
@Bruce Stephens mentioned, I get more filling for my buck (before I had diabetes, I used to hollow out rolls to get more filling in) but I find they vary greatly. An international supermarket has just opened in town and they sell tortillas from the Istanbul bakery which are really lovely. I also find the corn tortillas have a different flavour. They sometimes sell some really thin but huge wraps from, I think, Ukraine. I forget their name but they were great.
My advice to anyone who thinks that wraps taste like soggy cardboards is not to be put off by one bad wrap. Make them fresh so they are not soggy and try another type of wrap.
They are also pretty good toasted in a sandwich maker ... just avoid the lettuce as that is rarely good when heated.