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Lloyds Pharmacy Campaign

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This thread is now closed. Please contact Anna DUK, Ieva DUK or everydayupsanddowns if you would like it re-opened.

sugarfreerach

Well-Known Member
Relationship to Diabetes
Type 1
Just seen their new campaign to "reverse" diabetes. WOW! Someone please please tell me how I can do this!!!! I was listening out for maybe the phrase "type 2's" (although I know you can't completely reverse this either) but no! General diabetes all the way through the advert. Absolutely absurd, how do these even get on the tv!!!!
 
You wouldn't think it would take much effort to get some very simple facts right, would you, when you think of the production money that goes into anything like this 🙄
 
Well no, you wouldn't Alan - but I think that's probably because you have a brain, isn't it?
 
Now I've seen the Advert I think there as been a total over-reaction to it....

The advert is about reducing the risk of diabetes and not the in's an out of it!

It's about using not only one of the easiest indentifable risk factors but one that can be dealt with and can reduce the risk factor...

Myself I ponder whether is percieved stigma or guilt that generates the back lash!
 
Now I've seen the Advert I think there as been a total over-reaction to it....

The advert is about reducing the risk of diabetes and not the in's an out of it!

It's about using not only one of the easiest indentifable risk factors but one that can be dealt with and can reduce the risk factor...

Myself I ponder whether is percieved stigma or guilt that generates the back lash!

It's ignorance that generated this back lash! Adults and children alike who know nothing of diabetes then bully kids at school about them being diabetic because they are/were fat and inactive, making them believe it's their fault. Also, a type1 child seing this will get the wrong idea, thinking he/she could be "cured".

All in all I thought it was a good advert, except for that two words were missing - type 2.
 
Ellie, really?

A campaign stating that diabetes can be cured, and you can 'turn back time' on your diabetes - you are honestly happy with that? The fact it loosely mentions the word diabetes, ignoring the fact that type 1 is autoimmune and the clock can't be turned back?

You say it's about using the most easily identifiable factors - a factor which has NOTHING to do with type 1 diabetes so how is this relevant at all? I feel really sorry for the type 1 child that will be bullied today because their classmates have seen the ads and think that they need to lose weight to stop being diabetic. I also feel bad for charities like JDRF who may feel the backlash in terms of donations - if people think this is caused by weight, and therefore lifestyle choices, people may think twice about donating as they will see it as not as worthy as other charities.
 
It annoys me that the general public are led to believe and still perceive all type 2's as being overweight couch potatoes who have a poor diet. What about those of us who aren't overweight, have a healthy diet and exercise regularly?

They should make it clear that weight can be a factor in developing type 2 but is not the sole cause of it.
 
Now I've seen the Advert I think there as been a total over-reaction to it....

The advert is about reducing the risk of diabetes and not the in's an out of it!

It's about using not only one of the easiest indentifable risk factors but one that can be dealt with and can reduce the risk factor...

Myself I ponder whether is percieved stigma or guilt that generates the back lash!

Oh dear god, here we go. I think you may have something against parents with children with diabetes. This is a message I put on the DUK facebook page. It was a long long thread and mine was message number 99 or something, but this explains it and it mentions you guys on here as lots of you helped with the change4life campaign last year (which I thank you again for). Maybe now you will understand Ellie :

"Wow what a long and colourful thread. I'm a member of the diabetessupport.co.uk forum which comprises people with type 1, 2, lada, mody, parents of kids with type 1, and adult children who have parents with type 1 and 2. A real mixed bunch.... We all back each with things. I have an 11 year old who has no pancreas and has been insulin dependent since 5 weeks old. When the government brought out that change4life campaign it did cause young children at school to be bullied by their peers and indeed school staff with taunts 'you're fat, that's why you have diabetes', 'you ate too many sweets', 'its your fault', this was due to the wording of the campaign. The parents of the kids with type 1 campaigned like made to get the words changed from 'diabetes' to 'may get type 2 diabetes'. And do you know what, all the people on the support forum whatever type of diabetes they had backed us and signed the petitions and sent emails etc. It?s the same with the Lloyds campaign, its not about how people get type 2 or when or whether they are thin or fat or hereditary etc, its just not about the people with type 2. Its about the kids once again. Yes there are big people out there (me included) that potentially could become type 2 and that is who is being targeted (me and people like me) and the only way to 'reverse' the fact that I am at risk is to lose weight so that is what the Lloyds advert is about and it can only be about type 2 diabetes. Our children with type 1 should not have to be a target of bullying, and those that were bullied before (and there were some) should not be frightened that it will happen again. So regardless of whether you are type 2, type 1, mody, lada or type 1 ?, everyone should be pulling together to get the wording changed on an advert like this.

There is no divide and no competition, diabetes is all bad but there needs to be differentiation in adverts like this not to put down anyone with type 2, my father in law is a bean pole yet has type 2, he was and still is the healthiest one in the family so I find it bizarre he has this. Yet he thinks the wording should be changed. It is misrepresentation as you cannot reverse type 1. You can't reverse type 2 really, you can potentially stop it from happening ie in my case I could lose a shed load of weight and bingo but that's it really.

As for DUK, unfortunately my loyalties do lie with JDRF. I've tried to work with DUK many times but I just can't do it. They are the biggest offenders of not differentiating on their campaigns. The 'measure up' and 'silent killer' campaigns for a start, the posters in my shopping centre and the huge frightening statues that nearly gave my elderly aunt a heart attack never ever said type 2. Yet why does measuring your tummy mean anything about type 1, it doesn't. Again nothing wrong with being type 2, it?s a nasty old thing but there is a difference about the cause. Type 1 is autoimmune and cannot be helped in any circumstances. Type 2 is not autoimmune. In many many cases that also cannot be helped as we all know, the only cases that can be helped are people my size and it is me and the other thousands of overweight people they are targeting. So until DUK get their finger out and sort out the wording in their own camp, they cannot possibly say they helped change the wording of anyone else's campaigns as it would be ridiculous. The wording of all these sorts of campaigns should say 'may become type 2' not 'will become' but 'may'."
 
I actually fail to see how you can advise anyone about a condition as complicated as diabetes *without* the 'ins and outs'. The 'ins and outs' are what diabetes is all about.
And the perceived stigma is exactly what people were trying to rectify in the backlash to the ad. I also believe that the quick turnaround by Lloyds is the biggest indication of the rights and wrongs of this campaign. Large companies who spend large amounts on advertising don't just pull campaigns on a whim.
Whenever diabetes is mentioned in the media, all you ever hear about is obesity, poor lifestyle etc etc. While there may be people who could have minimised their risks of Type 2 through their lifestyle choices, there are also a great many who could not. And certainly none of the people affected by Type 1 could have done anything differently in order to avoid their diagnosis'.
As for guilt, I'm not sure if I find that concept laughable or downright insulting. My daughter was diagnosed at 15 months old. Nothing I did prior to her diagnosis caused her Type 1 diabetes and since that day I have cared for her to the absolute best of my ability. So when it comes to emotions, saddened that my daughter has to go through all she does each day? Yes. Immensely proud of her? Yes. Guilty? Absolutely not!
 
Quite right Paula 🙂
 
Ellie, really?

A campaign stating that diabetes can be cured, and you can 'turn back time' on your diabetes - you are honestly happy with that? The fact it loosely mentions the word diabetes, ignoring the fact that type 1 is autoimmune and the clock can't be turned back?

You say it's about using the most easily identifiable factors - a factor which has NOTHING to do with type 1 diabetes so how is this relevant at all? I feel really sorry for the type 1 child that will be bullied today because their classmates have seen the ads and think that they need to lose weight to stop being diabetic. I also feel bad for charities like JDRF who may feel the backlash in terms of donations - if people think this is caused by weight, and therefore lifestyle choices, people may think twice about donating as they will see it as not as worthy as other charities.

And what part of the advert mentioned that diabetes can be curred? The advert says lowering your risk factors of getting diabetes! No cure and lowering risk factors doesn't imply that it can be done for everyone!


To say that explaining the difference between T1 and T2 will prevent a T1 child getting bullied at school is very much wishfull thinking, the bully will just bully in a more educated way won't stop them... Children bully because they percieve the other child as different or weak not due to the lack of understanding! All education does for the bully is create another weapon in thier arsnal

Education and/or understanding never prevented the bullying, the ridicule or the torment that I became accustomed to as an child nor does prevent it happening today! And those reading this actual post are probably bullying me now, educated yet totally marking and criticising as they read!

I was born with a speach impediment, something that's invisable as long as you don't speak, which well isn't going to happen at school, within 5 minutes of my first day of school I was marked by my peers... I spent several hours a week for many years at the speach therapist learning to verbally communicate, not easy when the words you hear are clear as a bell, but to the rest of the human species they were garbled untranslateable noise..

You would think that an educated adult who should be understanding, would prevent asking a child that couldn't communitcate verbally very well to answer a question in front of the class, then request answers repeated to see if they could understand what was said! Nor would you think an Educated man would make a 7 year old child stand in front of 400 peers, so that an explination to the errors of being late for school and apoligise for disrupting assembly, it would terrorise many an adult without a speach impediment let alone a child with one, but this happened to me😱 Gave me the motivation as a child to train my brian to work with sound to enable to verbally communicate so you really can't detect it...

Times were different when I was a child, and unknown at the time another unseen condition linked to my speach impediment a condition that is actually better understood than diabetes but causes me more problems with what can be deemed at worst bullying and at least ignorance.. And a lot of educated people who think they know, would already used it negatively against me even before I ever wrote this post!

I'm dyslexic!

Bet a lot of you assumed or even deemed me as being unintellegent or should I go for thick! because I can't spell, I miss or mix up words or get things ass backwards...

See proves my point, you've used a preconception that if an individual can't spell they are thick! Even though you know about dyslexcia and understand the problems that is faced by the suffer.. Made no difference at all to your perception of me..

And people will do the same with diabetics, doesn't matter how well they are educated about the difference between the two types, they will always make the judgment until they personally know the individual and the individual explains!
 
They should make it clear that weight can be a factor in developing type 2 but is not the sole cause of it.

My mum is related to three type 2 diabetics and no ammount of discussion (heated and calm) will convince her that being overwieght is only one small factor and if there is no disposition to diabetes it wont make too much difference. Being overweight has other consequences too.

I had a programme on last night about two people in America who were told if they didn't shed a lot of weight it would impact on other areas of their lives. The people worked hard to make lifestyle and dietry changes and were loosing lots of weight. Not once were they told this weight will make you a diabetic.
 
And what part of the advert mentioned that diabetes can be curred? The advert says lowering your risk factors of getting diabetes! No cure and lowering risk factors doesn't imply that it can be done for everyone!


To say that explaining the difference between T1 and T2 will prevent a T1 child getting bullied at school is very much wishfull thinking, the bully will just bully in a more educated way won't stop them... Children bully because they percieve the other child as different or weak not due to the lack of understanding! All education does for the bully is create another weapon in thier arsnal

Education and/or understanding never prevented the bullying, the ridicule or the torment that I became accustomed to as an child nor does prevent it happening today! And those reading this actual post are probably bullying me now, educated yet totally marking and criticising as they read!

I was born with a speach impediment, something that's invisable as long as you don't speak, which well isn't going to happen at school, within 5 minutes of my first day of school I was marked by my peers... I spent several hours a week for many years at the speach therapist learning to verbally communicate, not easy when the words you hear are clear as a bell, but to the rest of the human species they were garbled untranslateable noise..

You would think that an educated adult who should be understanding, would prevent asking a child that couldn't communitcate verbally very well to answer a question in front of the class, then request answers repeated to see if they could understand what was said! Nor would you think an Educated man would make a 7 year old child stand in front of 400 peers, so that an explination to the errors of being late for school and apoligise for disrupting assembly, it would terrorise many an adult without a speach impediment let alone a child with one, but this happened to me😱 Gave me the motivation as a child to train my brian to work with sound to enable to verbally communicate so you really can't detect it...

Times were different when I was a child, and unknown at the time another unseen condition linked to my speach impediment a condition that is actually better understood than diabetes but causes me more problems with what can be deemed at worst bullying and at least ignorance.. And a lot of educated people who think they know, would already used it negatively against me even before I ever wrote this post!

I'm dyslexic!

Bet a lot of you assumed or even deemed me as being unintellegent or should I go for thick! because I can't spell, I miss or mix up words or get things ass backwards...

See proves my point, you've used a preconception that if an individual can't spell they are thick! Even though you know about dyslexcia and understand the problems that is faced by the suffer.. Made no difference at all to your perception of me..

And people will do the same with diabetics, doesn't matter how well they are educated about the difference between the two types, they will always make the judgment until they personally know the individual and the individual explains!

Please get off your soap box. You do not have a child with type 1 and so will never ever understand how we feel.

I have absolutely no idea why you have told us about your speech impediment or being dyslexic. I have friends with both these things and why the hell would I think they were thick. Maybe you have experienced that yourself but not everyone would assume what you have assumed we think. Odd things to say Ellie Jones. Plus how can you compare your 'ailments' to type 1 diabetes, no comparrison at all really is there.

By not differentiating between 1 and 2 in these ads, it gives added fuel to the bullies. This was proved with the change4life campaign. I have friends where their children were bullied purely due to this and their teachers, who are educated people, also verbally abused them due to what they thought were correct statements because the TV told them so.

I have no idea why you are taking issue with this. It is only you has been negative about this, very odd. I can understand someone with type 2 might be upset but hope that after speaking or corresponding they would realise this is not about type 2's and 'putting them down' or in any sort of bracket. However you are type 1 and yet you still take issue.
 
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