Diabetes UK's 'prevention' ad campaign

[Naty]

Since I last viewed this thread it seems that I can't go out in London without seeing one of these - also on bus shelters - and I managed to take a picture of the one I was originally talking about, but I may need a little help uploading it... watch this space...

 

[Northerner]

Here it is 🙂

 

[Naty]

Thanks for doing that Northerner 🙂

 

[Northerner]

Thanks for doing that Northerner 🙂

I can see what you meant about the picture Naty 🙂

 

[Naty]

I can see what you meant about the picture Naty 🙂

Good, it wasn't just me then. Since my original post I've seen loads of different posters and there are two or three with someone crying...

 

[rosie1]

on the buses

yes l seen these ads, and it made me feel bloody deppressed so should l be making my will ,lm sure they could had done it a better way, ie so lve got diabetes deal with it, l think would be better,and putting it on london buses& undergruond ha no one feels sorry for know one in london l know l work there😎

 

[Northerner]

yes l seen these ads, and it made me feel bloody deppressed so should l be making my will ,lm sure they could had done it a better way, ie so lve got diabetes deal with it, l think would be better,and putting it on london buses& undergruond ha no one feels sorry for know one in london l know l work there😎

The ads aren't aimed at people like you though rosie, who already appreciates how difficult diabetes can be to live with. They are aimed at the large majority of the non-diabetic public who don't realise how serious getting a diagnosis can be.

 

[rosie1]

ok sorry northener😱

 

[Northerner]

ok sorry northener😱

No need to apologise rosie, your reaction was the same as some others in this thread, so it's clear they haven't quite got the campaign right by not considering how people with diabetes might feel about it!

 

[Naty]

And since I originally started this thread these ads are EVERYWHERE!

 

[rosie1]

when l wos told l had diabetes

l rember when l was told l had diabetes, that evening l went walking by the thames in the rain,and l cryed,so after thinking l now maybe can understand the photos on buses, that night l could have done with the support from this page but l didnt know about it then maybe this is what needs to be brought to light

 

[Northerner]

l rember when l was told l had diabetes, that evening l went walking by the thames in the rain,and l cryed,so after thinking l now maybe can understand the photos on buses, that night l could have done with the support from this page but l didnt know about it then maybe this is what needs to be brought to light

I think this is what the general public don't realise Many of them think that you just have to lose a bit of weight and you'll be alright, or you might have to take a tablet or something, so hopefully this campaign will make them think a bit harder!

 

[Pigeon]

Same here, I was putting a brave face on diagnosis until the doctor said "it's ok to get upset about this" then I cried and cried. It was a good thing she said that otherwise I would have felt like I was being a drama queen. Think it took me about 6 months before I felt more stable and stopped doing random things like crying in supermarkets. But I don't really like people to know about that - I'm a getting on and coping kind of person so I don't like people to feel sorry for me. I suppose I'd want an ad campaign that showed that diabetes in a massive change but that you can deal with it and lead a positive life. The current ads are a bit too negative for me.

Randomly, yesterday someone told me that whisky is good for diabetes, could you imagine that on a public health campaign?

 

[Northerner]

Randomly, yesterday someone told me that whisky is good for diabetes, could you imagine that on a public health campaign?

Not only that, but it could be good for the economy...

 

[trophywench]

It may be, I can't say I've used it in conjunction with my D as I don't like it all that much (apols to friends North of the Border or those elsewhere who also appreciate the Water of Life)

However I can confirm that red wine is very good, in terms of BP ! - and G&T is absolutely 100% fine though doesn't make any D improvements, only improvements to demeanour and/or inhibitory processes !

 

[trophywench]

PS none of them improve my dancing legs or my singing voice though ....

 

[AJLang]

I would add to this that white wine is also very good - no probs with my blood pressure - and the wine keeps me fairly mellow

 

[DeusXM]

I'm far more concerned with how much Diabetes UK seems to be spending on this campaign.

Aside from there being at least two adverts on every single tube carriage and a lot of buses carrying billboards, I've seen at least one ENTIRE BUS REPAINTED as a complete Diabetes UK advert.

Most private companies would struggle to afford to advertise this prolifically and on such a scale. How on earth can a charity afford to do this? I get that it's important to 'raise awareness' of diabetes but every penny spent on encouraging the probable 1 million undiagnosed out there to go and get a test t find out whether or not they've a currently incurable condition is another penny not spent on finding a cure. And advertising through TFL is not cheap, I would surprised if this campaign didn't clock in at quite a bit more than the ?2 million they're quoting - and will this really bring in ?10m in donations as they claim

I would LOVE to see Diabetes UK's accounts because I think if any half decent auditor went through them, we would find very little gets spent on actually finding a cure for diabetes, very little gets spent on things that genuinely help people with diabetes, while the lion's share of the cash gets peed up the wall on the marketing team and the printing of pamphlets telling everyone to eat more starchy carbs.

No wonder they're having a massive fundraising campaign at the moment; I bet they haven't got any money left for actual charity work. Has anyone costed out the ROI on this massive white elephant that at best, seems to upset actual people with diabetes, and at worst, delays finding the cure by yet another decade?

At the very least, D-UK need to be open and transparent. If you donate to them, you should DEMAND to see a clearly audited return on investment.

 

[Redkite]

I wonder if the deal with Tesco is also funding this advertising/awareness campaign? That would be great if so! Otherwise I agree that the quantity and prominence of the posters must have been very costly and perhaps hard to justify.

I don't identify DUK with the search for a cure (JDRF is the charity for that imo! 🙂), though I know they are supporting the development of a vaccine against type 1. I thought DUK's main remit was to provide support and advice for all people living with diabetes (all types), as well as funding research into better treatments etc. A good cause anyway, but we do want them to use donations wisely!

 

[m1974]

Diabetes Campaign

I think the current Diabetes awareness campaign backed by Tesco is a positive step in the right direction. Too many of us are in denial about how seriously this disease can impact not only us but also our loved ones. It is a serious and life threatening disease if not managed and can result in an early death. Even diabetics themselves can be dismissive about the condition, and consensus amongst the public is that diabeties is not a big deal. Well done to Diabetes UK to bring it to the forefront, it is just as lethal if not more than having cancer. The campaign has come too late for me and my family who have experienced a tragic loss of a loved one, aged 45 and diagnosed with diabetes six years ago.