Agreed yes there are many complex behavioural and brain chemistry issues around sugar addiction and food addiction, and I am personally trying hard to rid my life of high sugar high carb foods in preparation for the Newcastle NHS Path to Remission Programme in March, so downing sachets of fibre enzymes to follow big blowout unhealthy junkfood binge flies in the face of all long-term behavioural and lifestyle changes based on scientific research and case studies, plus it almost encourages eating disorders behaviour - trigger warning if I have inadvertently used words which are problematic for anyone living with serious complex eating disorders also.
Then again, Silicon Valley American-style entrepeneurial start-ups which attract venture capitalists and create stocks and shares billionaires are not exactly known for being caring or selfless or even trustworthy, ie, Theranos, Meta/Facebook/Instagram, Tesla, Amazon et al!
Simple test which anyone can do to see how accustomed or resistant to high sugar foods they are is well-brewed cup of organic loose green tea - if you can drink this easily and appreciate the bitter flavours without wanting to add sugar or sweeteners, you probably have developed tastebuds which are used to wide variety of foods and are possibly not predisposed to supersweet high sugar foods, and if you can't drink it, then maybe this points to you becoming accustomed to high sugar processed foods, and this test doesn't involve expensive supplements or US start-ups or an acceptance of ultra processed foods in every food product we consume either!