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Lloyds Pharmacy Campaign

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This thread is now closed. Please contact Anna DUK, Ieva DUK or everydayupsanddowns if you would like it re-opened.
They may have got it wrong by not specifying T1, they have admitted to that and are changing that part of the advert. TBH though I wonder how many people will hear the change.

According to Diabetes UK,(2006) there may be 1,000,000 people with undiagnosed T2. Catching it early enough is a big factor in being able to stop the unseen damage that is going on.As we know a large percentage of people with T2 have had the disease for many years before it becomes symptomatic. Some aren't even diagnosed until they have complications. This isn't just devastating to the person concerned but it will account for a massive cost to health service budgets. If people are found with higher than normal glucose levels but before they actually have frank T2, there's plenty of evidence that, for a large number, changing lifestyle at that point can 'turn things round'.


A short ad can only say a little . People have a target audience and tend to aim the message at them. I think it's very hard to explain things in too much detail without missing your audience.
I noticed posted on facebook a T1 awareness video made by a parent.(seems to be in response to the LLoyds advert) It warned quitel correctly of the symptoms of T1. Unfortunately she then perpetuated another myth by a continual mentioning children and young people as those affected, citing around 10 as most common age group.
Actually, the biggest increase worldwide seems to be in adults developing (or at least being correctly diagnosed) with T1. A recent study found twin peaks, in incidence: one at age 10-14, and a second at age 45-49 (Diabetes Care 2005;28:2,613-9).
In my opinion that video is just as misleading and possibly dangerously misleading..... Which just goes to show how hard it is to get it right.
 
People, it's OK to have differences of opinion, but please be respectful of one another when expressing your views.
 
I think you are right Helen, not many people will hear the words Type 2, just the word "diabetes" but at least more will than by missing out those words altogether. I felt the advert was making light of diabetes, it said 7 million could be on their way to developing diabetes. That to me sounds like you can have it and not even know and happily walk around with it. Imagine someone looking up weight loss and thirst on the internet and seeing "diabetes" as a possible cause and thinking oh yeah, one of the 7 million, I'll get round to getting that checked at some point in Lloyds!? It could cost a life.

Radio Scotland had a phone in yesterday. Fred McCauley was taking about his son with diabetes and they spoke briefly about the differences between Type 1 and Type 2. A woman phoned in and said thanks for the information, she didn't know kids could get diabetes if they didn't have a bad diet.

That sums up the general public and it's not surprising they believe that when there are campaigns like the Lloyds one or Change4life that do not at least try to differentiate between Type 1 and Type 2. I don't think we can fully educate the public but with clear and correct messages we can try!
 
I don't know why the NHS don't do a campaign to over 40's with a risk factor to get checked for Type 2, either by home testing, pharmacy or GP surgery. They do it with all over 50's in Scotland to screen for bowel cancer and I am sure a finger prick test is cheaper and quicker than the bowel cancer one.
 
sugarfreerach said:
Just seen their new campaign to "reverse" diabetes. WOW! Someone please please tell me how I can do this!!!! I was listening out for maybe the phrase "type 2's" (although I know you can't completely reverse this either) but no! General diabetes all the way through the advert. Absolutely absurd, how do these even get on the tv!!!!
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Hi I think what Lloyds means is it's a campaign for people who have or at risk from Type 2.
You can speak to a pharmacist to see if you are at risk
What you can do to prevent the onset of Diabetes
or, if you have it, how to manage the effects

They say the one that affects most people is Type 2, it usually developes in people aged over 40, but it can affect people at any age.

Sheena 🙂
 
Hi all,

Alex and I went into our local Lloyds yesterday to pick up a prescription and asked the Pharmacist why the advert was still up and she said they had been told to tell anyone who asked that they were only referring to type 2 diabetes and not type 1. Why would anyone ask.:confused: If the general public arent aware that there is a problem in the first place - then why or how would they know the difference between type 1 and type 2.😱

If we go down the road of accepting something that is so blatantly confusing, its little wonder that there is so much ignorance around diabetes.

I think it would be *easier* for people with type 1 to have it called something different to distinguish the two. Children do get bullied and told that its their fault they are diabetic because they ate too much - and the bullies probably *learn* this from their parents and so on. Our children have enough to deal with having this condition in the first place, without being bullied for something that is entirely not their *fault*. This sort of misinformation needs to be nipped in the bud - before it becomes *true*.🙂Bev
 
Oh dear so I've got to be T1, T2 and have a T1 child to have a voice have I?

Adrieene you claim that you know all about what it's like to live a diabetic live, sorry you don't walk in your daughters shoes you don't feel it, you don't breath it, you don't feel every little thought process that goes through the brain, you are a spectator standing on the outside looking in..

So don't tell me I have no right to an opinion I am the DIABETIC..

I personally feel it's a shame that because nobody likes it inferred that they are fat oops sorry PC correctness obesit as that is what it's really all about..

People are going to continually suffer when perhaps there is no need what a cruel selfish world we live in!!!
 
Hi Ellie,

I realise your reply was meant for Adrienne, but I feel I have to reply as the mother of a Type 1 child. I dread walking into my son's room every morning in case I dont like what I find. Whilst I dont walk in Alex's shoes - I would do anything to put a halt to this horrible condition for him. Parents and carers walk a very different road to that of their diabetic child - and I can guarantee you that it is sometimes unbearable and horrific to think of the things that we think of - day in,day out. I keep these thoughts to myself as they are too upsetting to voice - but please believe me when I say that I think we are all in the same boat - beit as a parent/carer or the diabetic, and I wouldnt wish this condition on anyone. I have no idea why there is this negativeness in this thread - but surely we should all be on the same side - helping one another and learning from each other - rather than feeling that one particular group has it 'harder' than another - no-one has the monopoly on worry - we are all coping with diabetes in one way or another and whatever form that takes - it is a difficult road to tread for us all.🙂Bev
 
Ellie Jones said:
Oh dear so I've got to be T1, T2 and have a T1 child to have a voice have I?

Adrieene you claim that you know all about what it's like to live a diabetic live, sorry you don't walk in your daughters shoes you don't feel it, you don't breath it, you don't feel every little thought process that goes through the brain, you are a spectator standing on the outside looking in..

So don't tell me I have no right to an opinion I am the DIABETIC..

I personally feel it's a shame that because nobody likes it inferred that they are fat oops sorry PC correctness obesit as that is what it's really all about..

People are going to continually suffer when perhaps there is no need what a cruel selfish world we live in!!!
Click to expand...

Funnily enough I removed my inflamatory post. I'm not cross, just amused and totally confused by your post actually.

I've never claimed once to know what it is like to have diabetes. I think that all the people on here with diabetes are marvellous and true heros (you included actually) as I have no idea what I would be like with diabetes. I've told everyone on here often enough that I won't pretend how you all feel, I have no idea. So what you have put is wrong. I am a spectator, that is correct. However I am a mum of a type 1 diabetic and have been for 11 years since she was born so I do breathe it. I breathe it every single second of the day and night, I worry, I stress, I wonder whether my baby girl is alive every morning and I poke her if she is still awake so yep I breathe it alright. Its just a different kind of breathing to you.

I've never told you that you can't have an opinion either, no idea where that came from, course you can, we all do. I try and keep mine from not being inflamatory though (except perhaps the last one as I was angry and I duly got told off and told remove some of my message which I did and quite rightly so).

Not sure what you mean by the 'fat' sentence. Not sure whether that is a personal slight on my character or body or whether you are just being personal about all the fat/obese whatever you want to call it, people. I'm fat, I'm huge infact, I'm at risk of type 2 and I'm working damned hard to lose weight. I know exactly what the campaigns are about which is why I want them worded differently because my daughter isn' t fat. The campaigns are directed towards fat people, shall we say 'overweight' instead because whilst I don't mind that you called me fat, others are sensitive about this word which is fair enough, so yes the campaigns are directed at overweight people and they should say so much more clearly quite frankly as some people don't have a clue.

No idea at all what your last sentence means.
 
Whatever our connection to it, everyone on this forum is affected by diabetes, so I think it is always important that any large-scale campaign takes the care to make their message clear and unambiguous. Lloyds have admitted that they have failed in this respect, as did the change4life campaign. It's such a shame that they can't just get it right in the first place. If being overweight isn't a risk factor for Type1, which it isn't, then it is not that difficult to specify which disease the campaigns are targeted at.
 
I felt the advert was making light of diabetes, it said 7 million could be on their way to developing diabetes. That to me sounds like you can have it and not even know and happily walk around with it
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That's just my point. Some people walk around with T2 diabetes for 10 years or more before they are diagnosed. Sadly I've read some horrid cases when the first people have known they had diabetes is when they were admitted to hospital with long term complication. Even with vague symptoms you can ignore and rationalise them and hence manage for quite a considerable time.
 
It's true that many people will put the symptoms down to something else or maybe avoid going to the GP for fear of a diagnosis.

As an awareness campaign, it obviously failed due to misinformation, but it may get people in the pharmacies to have the test anyway, at which point they can explain with a bit more clarity.

And I think that we shouldn't get hung up on the differences between the types or patient and carer, since every individual has their own 'version' of diabetes, either directly or by proxy, and none of us can really know what it's like for all the others. We're humans, not just diabetics or parents or children.🙂

Rob
 
Robster65 said:
It's true that many people will put the symptoms down to something else or maybe avoid going to the GP for fear of a diagnosis.

As an awareness campaign, it obviously failed due to misinformation, but it may get people in the pharmacies to have the test anyway, at which point they can explain with a bit more clarity.

And I think that we shouldn't get hung up on the differences between the types or patient and carer, since every individual has their own 'version' of diabetes, either directly or by proxy, and none of us can really know what it's like for all the others. We're humans, not just diabetics or parents or children.🙂

Rob
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I totally agree agree Rob with the awareness campaign. Just going in and picking up your perscription and being 'aware' of Diabetes may make the person think about having a chat with the Pharmacist or maybe a couple going in together or a family. Preventitive medicine is much better than a cure, it doesn't cost anything to talk to the Pharmacist and it may well save this person from some of the awful complications that can go hand in hand with Diabetes.
Also I would just like to say that my lttle grandaughter, Grace, age 2 1/2 was diagnosed with Type 1 on June 1st, just 2 weeks ago. it still breaks my heart :( Take care all you Type 1's, Type 2's, Type 1.5, carers, parents, pumpers, taking Insulin, taking tablets, taking tablets and Diet. Sheena x
 
Catwoman76 said:
Also I would just like to say that my lttle grandaughter, Grace, age 2 1/2 was diagnosed with Type 1 on June 1st, just 2 weeks ago. it still breaks my heart :( Take care all you Type 1's, Type 2's, Type 1.5, carers, parents, pumpers, taking Insulin, taking tablets, taking tablets and Diet. Sheena x
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Awww Sheena that is so sad. It is so hard with a little one. I wish them well and if they have the need or at some point want to speak to others with a little one then let me know and I'm pretty sure I know a few families who would be more than happy to help in some way.

:(
 
Catwoman76 said:
I totally agree agree Rob with the awareness campaign. Just going in and picking up your perscription and being 'aware' of Diabetes may make the person think about having a chat with the Pharmacist or maybe a couple going in together or a family. Preventitive medicine is much better than a cure, it doesn't cost anything to talk to the Pharmacist and it may well save this person from some of the awful complications that can go hand in hand with Diabetes.
Also I would just like to say that my lttle grandaughter, Grace, age 2 1/2 was diagnosed with Type 1 on June 1st, just 2 weeks ago. it still breaks my heart :( Take care all you Type 1's, Type 2's, Type 1.5, carers, parents, pumpers, taking Insulin, taking tablets, taking tablets and Diet. Sheena x
Click to expand...

Really sorry to read that Sheena : ( That's why we campaign and fight for better care and treatment in the UK, not just for us but for future generations. x
 
Robster65 said:
It's true that many people will put the symptoms down to something else or maybe avoid going to the GP for fear of a diagnosis.

As an awareness campaign, it obviously failed due to misinformation, but it may get people in the pharmacies to have the test anyway, at which point they can explain with a bit more clarity.

And I think that we shouldn't get hung up on the differences between the types or patient and carer, since every individual has their own 'version' of diabetes, either directly or by proxy, and none of us can really know what it's like for all the others. We're humans, not just diabetics or parents or children.🙂

Rob
Click to expand...

I felt unwell for years, went through loads of tests and it was 5 years on when I pricked my finger with a friend's Dad's meter which lead to my diagnosis. The NHS spent a fortune on me trying to find out what was wrong, but never once did a finger prick!

Ellie, I know a lot of people with Type 2 who are not fat and never have been!
 
I notice the advert in question has been condensed to about 5 seconds now.
 
Northerner said:
Blimey! Do they just say 'Get tested in case you have Type 2 diabetes' now?😱
Click to expand...

Not to sure its something along the lines come to Lloyds and get checked out and see if you can reverse it.Dont quote me on that though I was in the kitchen at the time.
 
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