Thank you
@Anna DUK.
I had a proposal about the Diabetes 'Style Guide' in mind when I asked the question. The messaging in the 2018 guidance tends to support it. Please let me compose my thoughts and come back to you. Next weekend maybe.
About the Channel 5 programme itself. Whatever its shortcomings may be, I'd say it provides a great opportunity for Diabetes UK to advance the public debate about the Type 2 epidemic. Example, the statement that most people living with obesity want rid of it. That brings us round to the question of stigma and people giving offence entirely unintentionally.