Northerner
Admin (Retired)
- Relationship to Diabetes
- Type 1
To extend its audience Leeds and York partnership NHS foundation trust ditch auto-tweets for Pinterest and YouTube
This past year our NHS foundation trust has been beginning to get to grips with the opportunities as well as the challenges of using social media at a corporate as well as clinical level.
The incentives, to us, are clear – the ability to enter into conversations with different stakeholders, and getting authentic feedback to create meaningful change and improve services.
At the same time, we hope social media can help us become more sociable as an organisation.
From the outset we wanted to embed social media at a corporate as well as clinic level. We've been experimenting with different kinds of social interactions such as live-tweeting and inviting feedback. Both through our individual accounts as well as official accounts that represent the trust and its initiatives.
http://www.guardian.co.uk/healthcare-network/2013/feb/19/nhs-trust-experimenting-social-media
This past year our NHS foundation trust has been beginning to get to grips with the opportunities as well as the challenges of using social media at a corporate as well as clinical level.
The incentives, to us, are clear – the ability to enter into conversations with different stakeholders, and getting authentic feedback to create meaningful change and improve services.
At the same time, we hope social media can help us become more sociable as an organisation.
From the outset we wanted to embed social media at a corporate as well as clinic level. We've been experimenting with different kinds of social interactions such as live-tweeting and inviting feedback. Both through our individual accounts as well as official accounts that represent the trust and its initiatives.
http://www.guardian.co.uk/healthcare-network/2013/feb/19/nhs-trust-experimenting-social-media