WH Smith To Rebrand

[MikeyBikey]

I was taken aback to read WH Smith is to rebrand to TG Jones. I used it regularly when I lived in St Alban's until I moved out to The Villages but still popped in occasionally.

I am no fan of rebranding as it rarely gets results.. A nearby hospital had a branch which was handy for buying sweets (if suitable), newspapers, magazines, etc. It has become a YACS (Yet Another Coffee Shop) and the Friends run one has gone!

 

[Inka]

I don’t like the name. Too much like TK Maxx, and the G before the Jones doesn’t flow well. It’s sad that we’re losing WH Smith.

 

[paultrose]

I think its a big mistake......wh smiths is just one of those names so well known on the high street

 

[saffron15]

I'm quite sad. I had a Saturday job in Smiths in Portsmouth. Eons ago because I remember having to change all the lego to decimal. I also worked the summer holidays. They have flogged off the town stores and kept the captive ones in Airports and Stations.

 

[Merluza]

This happened several months ago. WHSmith has sold off its high street stores to concentrate on its airport and station shops where it makes money by charging top end prices. I thought they went to the dogs years ago and I only use them at the airport because that's all there is. TG Jones can't be any worse and will probably just offer a more modern version of the same old stuff, maybe with more competitive prices.

 

[JITR]

This happened several months ago. WHSmith has sold off its high street stores to concentrate on its airport and station shops where it makes money by charging top end prices. I thought they went to the dogs years ago and I only use them at the airport because that's all there is. TG Jones can't be any worse and will probably just offer a more modern version of the same old stuff, maybe with more competitive prices.

Yes, the change of name was part of the deal.