R.I.P. Tesco Value

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Northerner

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Tesco Value has been shelved. Its blue and white stripes have passed their sell-by date. The bargain brand has checked out.

Instead the 20-year-old range is being replaced by a younger, brighter model with only a slightly different name, Everyday Value.

Bosses say the "no frills" facelift is a step up in quality - none of the products will contain MSG, hydrogenated fats, artificial flavours or colours, or genetically modified ingredients - at no extra cost.

But its predecessor will be fondly remembered as the range which transformed the bargain hunt for supermarket savings from an exercise in sifting through shelves for cut-price offers, to a process of scanning the aisles for colours and stripes.

http://www.bbc.co.uk/news/magazine-17622856
 
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