Northerner
Admin (Retired)
- Relationship to Diabetes
- Type 1
Porridge for breakfast is no longer viewed as grey and boring as new figures reveal nearly half of Brits tuck into a bowl of oats to kick-start their morning.
One in two of us (49 per cent) are porridge eaters, with a quarter (23 per cent) saying they enjoy a bowl of the traditional jailbirds' brekkie every day without fail, according to research by market analysts Mintel.
While warm oats are most popular amongst the 45-54 age group, the younger generation are reaping the benefits of the healthy breakfast with four in ten 16-24 year olds saying they love it.
Heidi Lanschuetzer, food and drinks analyst at Mintel, said: "With an increased selection of higher priced porridge options now available, Brits have not just been consuming more porridge, but trading up to more varieties of flavours and packaging options when they do.
http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/10353370/Porridge-back-on-menu.html
One in two of us (49 per cent) are porridge eaters, with a quarter (23 per cent) saying they enjoy a bowl of the traditional jailbirds' brekkie every day without fail, according to research by market analysts Mintel.
While warm oats are most popular amongst the 45-54 age group, the younger generation are reaping the benefits of the healthy breakfast with four in ten 16-24 year olds saying they love it.
Heidi Lanschuetzer, food and drinks analyst at Mintel, said: "With an increased selection of higher priced porridge options now available, Brits have not just been consuming more porridge, but trading up to more varieties of flavours and packaging options when they do.
http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/10353370/Porridge-back-on-menu.html