Northerner
Admin (Retired)
- Relationship to Diabetes
- Type 1
Denmark-based pharma company, Novo Nordisk has created the first all-diabetes professional cycling team to compete as part of Team Novo Nordisk.
During 2013, 100 cyclists, triathletes and runners will compete in more than 500 sporting competitions around the world. The men?s pro-cycling team are setting their sights on the USA Pro Cycling Challenge, the Tour of Britain and the Paris-Tours, with the ultimate aim of finding a place in the Tour de France.
?As part of our long-standing Changing Diabetes programme, this partnership provides a tremendous opportunity to raise awareness and educate, empower and inspire people with diabetes,? says Jakob Riis, senior vice president, global marketing and global medical affairs, Novo Nordisk.
http://www.pmlive.com/pharma_news/novo_nordisk_creates_all-diabetes_pro-cycling_team_458012
During 2013, 100 cyclists, triathletes and runners will compete in more than 500 sporting competitions around the world. The men?s pro-cycling team are setting their sights on the USA Pro Cycling Challenge, the Tour of Britain and the Paris-Tours, with the ultimate aim of finding a place in the Tour de France.
?As part of our long-standing Changing Diabetes programme, this partnership provides a tremendous opportunity to raise awareness and educate, empower and inspire people with diabetes,? says Jakob Riis, senior vice president, global marketing and global medical affairs, Novo Nordisk.
http://www.pmlive.com/pharma_news/novo_nordisk_creates_all-diabetes_pro-cycling_team_458012