Nike ad featuring 200-pound boy stirs controversy

Status
Not open for further replies.

Northerner

Admin (Retired)
Relationship to Diabetes
Type 1
A Nike ad featuring a morbidly obese 12-year-old boy jogging down an empty dirt road is stirring debate among obesity experts. Some say the commercial challenges the stereotype that fat kids are inactive and lazy, while others insist the ad exploits a boy's gross heaviness and celebrates non-achievement.

In Nike's ?Find Your Greatness? ad (see video below), Nathan Sorrell, a 5-foot-3, 200-pound middle-school student from London, Ohio, trudges down a dirt road looking sweaty and tired.

http://www.examiner.com/article/nik...d-boy-stirs-controversy-among-obesity-experts
 
Status
Not open for further replies.
Back
Top