Northerner
Admin (Retired)
- Relationship to Diabetes
- Type 1
NHS press officers have had some pretty bad PR recently. Apparently they cost the NHS millions and prevent journalists from questioning NHS bosses at conferences where they are, ironically, promoting openness and transparency.
The emergence of slick ?corporate? communications, not just within the NHS, but throughout other publicly-funded government and arms-length agencies is a worrying trend. At the Science Media Centre, where we respond to some of the most controversial health and science issues that hit the headlines, we have experienced this spin at the sharp end: NHS trusts reluctant to speak to the media on the latest health scare, and press officers warning that experts can only take part in press briefings if they?re not ?on camera?. This need to take a risk-averse approach for fear of upsetting those in charge or straying too far from the agreed line is all too familiar.
http://www.independent.co.uk/voices...e-they-had-their-own-pr-campaign-8540967.html
The emergence of slick ?corporate? communications, not just within the NHS, but throughout other publicly-funded government and arms-length agencies is a worrying trend. At the Science Media Centre, where we respond to some of the most controversial health and science issues that hit the headlines, we have experienced this spin at the sharp end: NHS trusts reluctant to speak to the media on the latest health scare, and press officers warning that experts can only take part in press briefings if they?re not ?on camera?. This need to take a risk-averse approach for fear of upsetting those in charge or straying too far from the agreed line is all too familiar.
http://www.independent.co.uk/voices...e-they-had-their-own-pr-campaign-8540967.html