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Lothian health bosses have been urged to backtrack on a controversial name change that has seen patients branded ?customers?.
The NHS Lothian complaints department has been renamed the ?Customer Relations and Feedback Team? following a recent overhaul of the way the health board deals with unhappy users of its services. Staff have also had job titles changed to reflect the rebrand.
The health board said the name change was necessary as it dealt with a series of groups, not just patients, and those who wanted to give positive comments had been confused when passed to the complaints team, which dealt with all feedback.
http://www.scotsman.com/news/health/nhs-lothian-slammed-for-calling-patients-customers-1-2985646
The NHS Lothian complaints department has been renamed the ?Customer Relations and Feedback Team? following a recent overhaul of the way the health board deals with unhappy users of its services. Staff have also had job titles changed to reflect the rebrand.
The health board said the name change was necessary as it dealt with a series of groups, not just patients, and those who wanted to give positive comments had been confused when passed to the complaints team, which dealt with all feedback.
http://www.scotsman.com/news/health/nhs-lothian-slammed-for-calling-patients-customers-1-2985646