Northerner
Admin (Retired)
- Relationship to Diabetes
- Type 1
NHS England is launching a national publicity campaign to ease pressure on GPs by encouraging older patients to visit a pharmacist for minor ailments.
The ‘Earlier, The Better’ campaign starts on Monday next week and is aimed at people aged over 60. It involves posters on bill boards, bus stops, shopping malls and supermarkets, plus adverts in newspapers and on radio stations.
‘Pharmacists can give advice on helping older people manage long terms and on finding medication for coughs, colds and wheezing,’ NHS England argues in the adverts.
The adverts will also encourage older people to visit the NHS Choices website for help in managing long term conditions or call NHS 111.
http://www.pulsetoday.co.uk/news/fi...pressure-on-gps/20005586.article#.UtobnxDFLIU
(free registration required)
The ‘Earlier, The Better’ campaign starts on Monday next week and is aimed at people aged over 60. It involves posters on bill boards, bus stops, shopping malls and supermarkets, plus adverts in newspapers and on radio stations.
‘Pharmacists can give advice on helping older people manage long terms and on finding medication for coughs, colds and wheezing,’ NHS England argues in the adverts.
The adverts will also encourage older people to visit the NHS Choices website for help in managing long term conditions or call NHS 111.
http://www.pulsetoday.co.uk/news/fi...pressure-on-gps/20005586.article#.UtobnxDFLIU
(free registration required)