If you look at the website it all looks very slick, so how do they make their money? With any organisation, if you join up for a service and it’s free then you are the product for sale.
By being contracted by N.H.S. providers as an off-the-shelf solution to offer online access to their services. It being, in their opinion, better and cheaper to take advantage of a larger platform than to pay to develop and operate their own bespoke services. The same as with other similar apps and websites from other providers.
My Diabetes My Way is similarly not an N.H.S. service, but is developed by a private company MyWay Digital Health and is contracted by N.H.S. Scotland, as well as some providers elsewhere in the U.K.
They also have a slick website at
https://mywaydigitalhealth.co.uk/
In Scotland there is MyDiabetes MyWay, based in Dundee, which tells you all your results and latest HbA1c, often before the GP knows it. They are tapping in to the fully integrated computer system in NHS Scotland. If I were to be admitted to hospital in Dumfries, and my records were in Inverness, the hospital would be able to access my full record (including GP records). With that system in place, there is no need to carry access to your records on your phone. In other words, the NHS in Scotland runs the show.
What if you have medical conditions other than diabetes? What if you travel outside of Scotland? What if you travel outside of the U.K.?
There is no "need" for anyone to have such access to their medical records. But it is seen by most people, patients and doctors, as a good thing to give them the ability to understand their care, be better able to make informed decisions, and to take control over their care.
That is the point of such services, be they Patient Knows Best, My Way, or any other. They are not designed so you can share it with other doctors but for private access. Although being able to access your medical history when abroad, where doctors would otherwise have no access, is an additional benefit.
My surgery used to use the Patient Access system, which was basic but worked. But then just before the first lockdown switched to a system developed by the group they were part of. Either they felt big enough they could justify their own development, or planned to contract it to other surgeries and providers.
But it only works on newer phones, and so it left me with no online access to my G.P. other than for ordering repeat prescriptions, as the Patient Access system somehow still works. Which as someone shielding left me effectively without health care at a time when I was having trouble with my diabetes, caused almost a year of delay in getting that addressed, and lead me to having to complain to my M.P. twice about their lack of service.
Originally their F.A.Q. promised a web version would be coming soon, but that seems to have been removed now so maybe that will no longer happen. So personally I am a fan of proven and tested off-the-shelf solutions that work for everyone than a bespoke service that leaves people without healthcare.
ButI have no opinion on the business practices or products of Patient Knows Best or MyWay Digital Health as I have no experience of them, but both and run by doctors and I doubt there is much difference between them.