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A government minister has written to magazine editors asking them not to promote post-Christmas "miracle" diets because they pose a "health risk".
Equalities minister Jo Swinson wrote an open letter asking magazines to "shed the fad diets and fitness myths" in their January editions.
She suggested they "celebrate the beauty of diversity in body shape, skin colour, size and age" instead.
Ms Swinson is one of the co-founders of the Campaign for Body Confidence.
The letter was sent to magazines aimed at women and men, as well as health, celebrity and gossip publications.
http://www.bbc.co.uk/news/uk-20849476
Equalities minister Jo Swinson wrote an open letter asking magazines to "shed the fad diets and fitness myths" in their January editions.
She suggested they "celebrate the beauty of diversity in body shape, skin colour, size and age" instead.
Ms Swinson is one of the co-founders of the Campaign for Body Confidence.
The letter was sent to magazines aimed at women and men, as well as health, celebrity and gossip publications.
http://www.bbc.co.uk/news/uk-20849476