Lilly Launches Latest Innovation in Insulin Delivery

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Northerner

Admin (Retired)
Relationship to Diabetes
Type 1
Lilly announced the launch of the new HumaPen? SAVVIO(TM) today at the Diabetes UK Professional Conference in Manchester.

Engineered to resemble a small personal accessory rather than a medical device, Lilly’s latest innovation was designed following feedback from people with diabetes who shared their aspiration to manage diabetes discreetly. The HumaPen SAVVIO is a next-generation insulin delivery device for use with the Humalog? and Humulin? brands of insulin.

Since every experience with diabetes is unique and personal, Lilly launched a landmark market research project in six countries to gain insight into the daily lives of people with diabetes. The research team spent a day-in-the life with patients in their own homes to gather real-life understanding of how they use their insulin devices and the challenges they face. Insulin users’ individual lifestyles were candidly discussed and observed and this research was used to design the new HumaPen SAVVIO to meet their needs and help them feel more at ease when using their medication(1).


http://www.pharmiweb.com/pressreleases/pressrel.asp?ROW_ID=72009#.UURP5xzASSo

Erm...it's a pen! 🙄
 
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It could look like an elephant, I can't find a picture of it?
 
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