Wirrallass
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- Relationship to Diabetes
- Type 2
As reported in the Daily Fail Sunday 27.05.17
The Milky Bar recipe is being changed to make milk the main ingredient rather than added sugar. The move by Nestlé is in line with a pledge to cut sugar levels to tackle rising childhood obesity.
Nestlé is also working on reducing sugar in other brands such as Aero, Yorkies, Rolo. Quality Street and ....Smarties. (Hurray)
The white chocolate Milkybar has been on shelves since 1936 and the *Strong and tough* Milkybar Kid, dressed as a cowboy, first appeared in adverts in 1961.
In the past, the confectionery giant promoted Milkybars as a *delicious source of Milky goodness*
But the old recipe was 57.3% sugar and just 26% milk powder. The new version will be 37.5% milk powder. The sugar content of the new recipe is still high at 52.6% - but this is partly due to the natural sugar found in milk.
Nestlé said the reformation would remove almost 350 tons of sugar and 130 million
calories from UK public consumption, part of its pledge to remove 10% of sugar from its produce by 2018.
The changes to the Milkybar follow the introduction of a new lower sugar Kit Kat, by Rountree. Last month, the company unveiled 30% reduced sugar versions of two of its best-selling products, Fruit Pastilles and Randoms.
Changes to Nestlé's chocolate bars have raised concerns that the taste will change but the Firm is carrying out tests to ensure customers are happy.
The newly designed packs of Milky bars with the line *Milk is now our No.1 ingredient* will appear across the full range of bars,buttons and sharing bags this month.
Nestlé's Chairman, Finnart Kent Rick, said "We have used our strength in research and innovation to develop a great recipe thar replaces some sugar with more of the existing, natural ingredient that people know and love".
WL
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