I agree as i have posted before ...
as promised the reply from my friend who is the MD at a bakery that makes vogel
"Well, some breads, even wholemeal ones, can contain sugar as part of the recipe. This is both as a food for the yeast and for flavour. Vogel's does not contain added sugar, so that may explain it. Check the ingredients list, because if sugar is in the recipe, it has to be listed. Carry on enjoying Vogel's and if your local store does not stock it, you can request it. Sainsbury's, Tesco, Waitrose, Morrison's, Ocado and Budgen's all stock it, but not in all stores. Tell all your friends.
I hope that helps,"