Kellogg's Special K ads banned over 'full of goodness' and 'nutritious' claims

[Northerner]

Food giant Kellogg’s has been banned from telling consumers that its Special K cereal is “full of goodness” and “nutritious” in UK ad campaigns.

Kellogg’s ran a TV ad for Special K cereal promoting it as a “five grain super porridge full of goodness”.

The company’s website also says the Nutri K flakes used in Special K cereal help make “a nutritious start to your day”.

The Advertising Standards Authority received a complaint about the health claims.

Under ASA rules companies cannot make general health claims unless backed up by a specific health benefit for the consumer.

https://www.theguardian.com/media/2016/jul/20/kelloggs-special-k-ads-banned-health-claims

(Virtually) all marketing claims are a con

 

[Ljc]

Food giant Kellogg’s has been banned from telling consumers that its Special K cereal is “full of goodness” and “nutritious” in UK ad campaigns.

Kellogg’s ran a TV ad for Special K cereal promoting it as a “five grain super porridge full of goodness”.

The company’s website also says the Nutri K flakes used in Special K cereal help make “a nutritious start to your day”.

The Advertising Standards Authority received a complaint about the health claims.

Under ASA rules companies cannot make general health claims unless backed up by a specific health benefit for the consumer.

https://www.theguardian.com/media/2016/jul/20/kelloggs-special-k-ads-banned-health-claims

(Virtually) all marketing claims are a con

You're right there Northener, I take them all with a pinch of salt

 

[grovesy]

It used to be marketed for slimmers!