Northerner
Admin (Retired)
- Relationship to Diabetes
- Type 1
The Coca-Cola bandwagon that has zigzagged the UK with the Olympic flame leaves no doubt as to the real purpose of the torch relay. The Olympic dream is a nightmare that ignores the reality of today's obesity epidemic and targets children with messages linking prominent brands to sport's feelgood factor.
By concluding long-term exclusivity agreements with iconic junk food brands, the International Olympic Committee (IOC) has failed to support public health policy. Junk food ? in the shape of Coca-Cola and McDonald's as "top" Olympic sponsors and Cadbury as official "treats' provider" ? is part and parcel of the sports jamboree. So, forget those vague attempts to get people to lead healthier lifestyles through the Change4Life campaign ? just tuck into your burger and fizzy pop, and enjoy the show.
http://www.guardian.co.uk/society/2012/jul/17/junk-food-no-place-olympic-lineup
By concluding long-term exclusivity agreements with iconic junk food brands, the International Olympic Committee (IOC) has failed to support public health policy. Junk food ? in the shape of Coca-Cola and McDonald's as "top" Olympic sponsors and Cadbury as official "treats' provider" ? is part and parcel of the sports jamboree. So, forget those vague attempts to get people to lead healthier lifestyles through the Change4Life campaign ? just tuck into your burger and fizzy pop, and enjoy the show.
http://www.guardian.co.uk/society/2012/jul/17/junk-food-no-place-olympic-lineup