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Supermarkets should be required to publish information on all their prices to prevent customers being "ripped off", Labour MP John Denham has said.
This would, he said, drive out misleading pricing and "even things up" between "supermarket giants" and shoppers.
Mr Denham said the data would allow apps to be developed for people to check prices on the shop floor.
Supermarkets have faced criticism for misleading prices on special offers.
In November, the Office of Fair Trading (OFT) raised concerns about prices being artificially inflated to make later discounts look more attractive.
http://www.bbc.co.uk/news/uk-politics-21024127
This would, he said, drive out misleading pricing and "even things up" between "supermarket giants" and shoppers.
Mr Denham said the data would allow apps to be developed for people to check prices on the shop floor.
Supermarkets have faced criticism for misleading prices on special offers.
In November, the Office of Fair Trading (OFT) raised concerns about prices being artificially inflated to make later discounts look more attractive.
http://www.bbc.co.uk/news/uk-politics-21024127