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Celebrity chef Jamie Oliver has told MPs the childhood obesity crisis is a catastrophe and called on “every single minister” in every government department to play a role in tackling the problem.
Oliver, 42, appeared before the health and social care committee with fellow chef Hugh Fearnley-Whittingstall, 53.
He described the obesity crisis as a “national security issue” in terms of mortality and death, and called for fundamental changes in advertising to curb the “relentless advertising of high salt, fat, sugar products to kids”.
Though there is a TV junk food advertising ban till 6pm, he stressed children watched family shows far later. “The kids, en masse, on terrestrial broadcast, are watching the X Factor – 1.2 million kids last week. And, if they watch a whole season of that, it is a junk food movie that they are going to consume and see in the time of watching that traditional broadcast.”
https://www.theguardian.com/lifeand...iver-mps-tackle-catastrophe-childhood-obesity
Oliver, 42, appeared before the health and social care committee with fellow chef Hugh Fearnley-Whittingstall, 53.
He described the obesity crisis as a “national security issue” in terms of mortality and death, and called for fundamental changes in advertising to curb the “relentless advertising of high salt, fat, sugar products to kids”.
Though there is a TV junk food advertising ban till 6pm, he stressed children watched family shows far later. “The kids, en masse, on terrestrial broadcast, are watching the X Factor – 1.2 million kids last week. And, if they watch a whole season of that, it is a junk food movie that they are going to consume and see in the time of watching that traditional broadcast.”
https://www.theguardian.com/lifeand...iver-mps-tackle-catastrophe-childhood-obesity