Northerner
Admin (Retired)
- Relationship to Diabetes
- Type 1
It should come as no surprise to anyone with a television that advertising for fast food joints and snack foods can be mighty persuasive. A new working paper by public health economists Michael Grossman, Roy Wada, and Erdal Tekin tries to quantify exactly how persuasive, and what this means for public health.
Previous studies have mainly focused on the persuasiveness of junk food advertising to children. Not too surprisingly, the previous literature found that kids were pretty impressionable. One study found that watching 100 ads for soft drinks over a three-year period was associated to a 9.4 percent increase in soda consumption. Another, coauthored by Grossman, found that banning fast food advertising would reduce childhood obesity by 10 percent.
http://www.washingtonpost.com/blogs...-and-cut-childhood-obesity-in-one-fell-swoop/
Previous studies have mainly focused on the persuasiveness of junk food advertising to children. Not too surprisingly, the previous literature found that kids were pretty impressionable. One study found that watching 100 ads for soft drinks over a three-year period was associated to a 9.4 percent increase in soda consumption. Another, coauthored by Grossman, found that banning fast food advertising would reduce childhood obesity by 10 percent.
http://www.washingtonpost.com/blogs...-and-cut-childhood-obesity-in-one-fell-swoop/