Graphic anti-smoking ad launched

[Northerner]

A series of hard-hitting government adverts featuring people smoking cigarettes with a tumour bulging from them is being launched in England.

The ads will tell smokers that just 15 cigarettes can cause a mutation that leads to cancerous tumours in what marks a return to shock campaigning.

It is eight years since government's "fatty cigarette" anti-smoking adverts appeared.

This ?2.7m ad campaign will appear on TV, online and posters until February.

Smokers will also be told about NHS quit kits that are available free from pharmacies.

http://www.bbc.co.uk/news/health-20805059

 

[FM001]

The harder the message the better, it may not change the minds of those who have smoked a long time and see no wrong in what they do but if it puts off the younger generation from lighting up then its served a purpose.