Food 'porn' holds no allure when full

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Canadian researchers say they can explain why enticing pictures of food -- often dubbed "food porn," affect people less when they are full.

"We've known that insulin plays a role in telling us we're satiated after eating, but the mechanism by which this happens is unclear," senior author Stephanie Borgland, an assistant professor at the University of British Columbia, said in a statement.

Borgland and colleagues found insulin -- prompted by a sweetened, high-fat meal -- affects the ventral tegmental area of the brain, which is responsible for reward-seeking behavior.

http://www.upi.com/Health_News/2013/01/30/Food-porn-holds-no-allure-when-full/UPI-28801359568551/
 
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