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The campaigners who helped reduce salt intake in British diets by 15% in seven years have a fresh target in sight. But they fear this struggle will be much tougher ? and talks with the health secretary Jeremy Hunt this week could be crucial.
For a group of academics who spent over a decade pushing food manufacturers to use less salt, success has been so sweet they have decided to take on a new challenge: sugar.
But by opening a new front in their campaign to prevent a health crisis, they say they face a bitter struggle. This time an unappetising blend of government reluctance, vested business interests and fragmented industry regulation lies in their way.
Action on Sugar was launched last month. At a time when many people were defaulting on new year pledges to improve their diets, the organisation said the burden of cutting our sugar intake by up to 40% over the next four years should instead be placed on Britain's food and drink manufacturers. The group will meet Jeremy Hunt, the health secretary, this week to try to persuade him to sign up to their cause.
http://www.theguardian.com/society/2014/feb/02/food-crusaders-challenge-cut-sugar
For a group of academics who spent over a decade pushing food manufacturers to use less salt, success has been so sweet they have decided to take on a new challenge: sugar.
But by opening a new front in their campaign to prevent a health crisis, they say they face a bitter struggle. This time an unappetising blend of government reluctance, vested business interests and fragmented industry regulation lies in their way.
Action on Sugar was launched last month. At a time when many people were defaulting on new year pledges to improve their diets, the organisation said the burden of cutting our sugar intake by up to 40% over the next four years should instead be placed on Britain's food and drink manufacturers. The group will meet Jeremy Hunt, the health secretary, this week to try to persuade him to sign up to their cause.
http://www.theguardian.com/society/2014/feb/02/food-crusaders-challenge-cut-sugar