Five-a-day campaign: A partial success

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One of the best known pieces of dietary advice is to eat five portions of fruit and vegetables a day, but where did it originate? Michael Mosley investigates:

'Five-a-day' is perhaps the best known of all the government's health messages and, as such, it can be seen as one of the most successful.

I'd heard that it was a health message that had originated on the other side of the Atlantic, so I thought I'd start by going all the way back to its origins.

It seems the 'five-a-day' message was first dreamt up on the fields of California in 1988.

Ken Kizer was director of the State Department for Health Services. He says that it wasn't a case, as some have claimed, of fruit and vegetable growers looking for new markets, but a mutually beneficial venture for industry and public health policy.

http://www.bbc.co.uk/news/health-20858809
 
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