Northerner
Admin (Retired)
- Relationship to Diabetes
- Type 1
Electronic cigarettes can be shown in UK TV adverts from 10 November, the Committee of Advertising Practice says.
Ruling for the first time specifically on e-cigarettes, the CAP said adverts must not target under-18s or non-smokers, and must not show tobacco "in a positive light".
While the advertising of e-cigarettes on TV is currently allowed, the device itself must not appear on screen.
The committee said the new rules would be reviewed after a year.
Advertising of tobacco products is banned in the UK, except in the trade press.
http://www.bbc.co.uk/news/uk-29553288
They still glamourise nicotene, a highly-addictive stimulant that you can do perfectly well without and spend your money on something else 🙄
Ruling for the first time specifically on e-cigarettes, the CAP said adverts must not target under-18s or non-smokers, and must not show tobacco "in a positive light".
While the advertising of e-cigarettes on TV is currently allowed, the device itself must not appear on screen.
The committee said the new rules would be reviewed after a year.
Advertising of tobacco products is banned in the UK, except in the trade press.
http://www.bbc.co.uk/news/uk-29553288
They still glamourise nicotene, a highly-addictive stimulant that you can do perfectly well without and spend your money on something else 🙄