Northerner
Admin (Retired)
- Relationship to Diabetes
- Type 1
Diabetes UK leveraged World Diabetes Day last week to make the case for diabetes research with a social media campaign which reached 2.3 million Twitter users.
The diabetes charity promoted the hashtag #whoisBanting last Thursday to educate people on Twitter and Facebook about the impact research can have on the lives of diabetes sufferers. Frederick Banting was a diabetes research pioneer whose discoveries continue to impact on diabetes treatment today.
The campaign, fronted by ex-Spice Girl Mel C, ran on World Diabetes Day, and while its aim was to lay out the case for diabetes research, it did garner 220 text donations to a value of around ?800.
http://www.civilsociety.co.uk/fundr...es_social_media_to_make_the_case_for_research
The diabetes charity promoted the hashtag #whoisBanting last Thursday to educate people on Twitter and Facebook about the impact research can have on the lives of diabetes sufferers. Frederick Banting was a diabetes research pioneer whose discoveries continue to impact on diabetes treatment today.
The campaign, fronted by ex-Spice Girl Mel C, ran on World Diabetes Day, and while its aim was to lay out the case for diabetes research, it did garner 220 text donations to a value of around ?800.
http://www.civilsociety.co.uk/fundr...es_social_media_to_make_the_case_for_research