Northerner
Admin (Retired)
- Relationship to Diabetes
- Type 1
Diabetes UK has appointed Intermarketing after a three-way competitive pitch to handle its summer marketing campaign.
The summer campaign is split into two with totally separate creatives; the first, campaigning for Type 1 diabetes, often diagnosed in childhood, is focussed on educating children and their families to learn to manage the condition, diet and healthcare. The other, focussed on generating support for the charity?s ?Putting Feet First? campaign, is centred on fundraising to educate and research the prevention of unnecessary amputations.
http://www.thedrum.co.uk/news/2012/06/21/diabetes-uk-launch-summer-campaign-through-intermarketing
The summer campaign is split into two with totally separate creatives; the first, campaigning for Type 1 diabetes, often diagnosed in childhood, is focussed on educating children and their families to learn to manage the condition, diet and healthcare. The other, focussed on generating support for the charity?s ?Putting Feet First? campaign, is centred on fundraising to educate and research the prevention of unnecessary amputations.
http://www.thedrum.co.uk/news/2012/06/21/diabetes-uk-launch-summer-campaign-through-intermarketing