Diabetes Charity Events Promise a Cure But Don?t Deliver (USA)

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Northerner

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Type 1
Less than 20 percent of the donations raised at popular diabetes ?cure? fundraising events actually goes toward type 1 cure research, according to a new report from the Juvenile Diabetes Cure Alliance.

In its third annual report on diabetes charity fundraising, the JDCA has found that 90 percent of the 550 major fundraising events held or scheduled in 2013 use a cure as the main message to solicit donations. But only 18 percent of the $187 million raised through those events, such as JDRF's ?Walk to Cure Diabetes? and the American Diabetes Association's ?Tour de Cure,? was used for type 1 cure research grants last year. Cure messaging promises an end to diabetes overtly through the event title or implicitly through the event name or promotional materials.

http://www.digitaljournal.com/pr/1486223
 
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