Consumers 'don't pay attention to nutrition labels'

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Northerner

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Nutrition labels should be placed in the centre of food packaging, rather than in one corner, if shoppers are going to read them, says a US study.

Using an eye-tracking device, researchers from Minnesota also found that the average consumer only reads the top part of a food content label.

They studied 203 people while looking at 64 different grocery products on a computer screen.

http://www.bbc.co.uk/news/health-15402403

Some of us do! :D
 
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