Coke's new obesity ad raises eyebrows in scientific community

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As a growing epidemic, obesity has attracted the attention of scientists, researchers, government officials and Coca-Cola.

Yes, Coca-Cola. The company?s new ad campaign, ?Coming Together,? released on Jan. 14, addresses the problem of obesity, creating widespread dissent in the scientific community.

?Coke, like other companies, is in the crosshairs,? said Jeff Cronin, director of communications at the Center for Science in the Public Interest.

?Sugary drinks are alike in that they have no nutritional value, but promote things like heart disease, diabetes, and obesity,? he said.

?Coming Together? directly confronts questions of Coca-Cola?s role in the obesity epidemic and cites ways the company has improved the health content of its beverages.

http://news.medill.northwestern.edu/chicago/news.aspx?id=214695
 
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