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Coca-Cola is promoting a controversial health awareness campaign after calls for a tax on sugary drinks.
The company has launched television adverts featuring clear information about the calorie content of its drinks and raising awareness of lower calorie alternatives.
The soft drinks giant is also encouraging people to be active and take part in regular exercise as part of its pledge to help fight obesity.
However, as Coca-Cola Great Britain revealed its plans, nutrition experts warned the campaign was likely to be nothing more than a PR exercise.
Dr Jennie Jackson, of Glasgow Caledonian University's Human Nutrition and Dietetics department, said: "I suspect this is a marketing strategy in response to concerns about a sugary drink tax.
http://www.heraldscotland.com/news/home-news/wed-like-to-teach-the-world-to-slim.20432339
The company has launched television adverts featuring clear information about the calorie content of its drinks and raising awareness of lower calorie alternatives.
The soft drinks giant is also encouraging people to be active and take part in regular exercise as part of its pledge to help fight obesity.
However, as Coca-Cola Great Britain revealed its plans, nutrition experts warned the campaign was likely to be nothing more than a PR exercise.
Dr Jennie Jackson, of Glasgow Caledonian University's Human Nutrition and Dietetics department, said: "I suspect this is a marketing strategy in response to concerns about a sugary drink tax.
http://www.heraldscotland.com/news/home-news/wed-like-to-teach-the-world-to-slim.20432339
