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Coca-Cola to sell smaller bottles at higher prices in response to sugar tax

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Northerner

Admin (Retired)
Relationship to Diabetes
Type 1
Coca-Cola is to use smaller bottles and sell at higher prices rather than alter its famous sugar-laden secret recipe, while Irn-Bru faces a growing consumer backlash over fears a new lower sugar version will ruin Scotland’s national soft drink.

The changes are part of the preparations underway in the fizzy drinks business for the sugar tax. The cost of some “price marked packs” of Coca-Cola sold in newsagents and convenience stores will increase by more than 10% in March, just before the new tax comes into effect the following month.

The plans will see a 1.75 litre bottle of Coke shrink to 1.5 litres and at the same time increase in price by 20p to £1.99. The price of a 500ml bottle is also increasing, from £1.09 to £1.25. The new price means the cost of a half-litre bottle will have soared 25% in a matter of months, as they were just £1 until last autumn.

https://www.theguardian.com/society...les-at-higher-prices-in-response-to-sugar-tax
 
I think it is pretty brave of Barr’s to halve the amount of sugar in IrnBru. I honestly don’t think anyone will notice, apart from Scottish folk with diabetes who use it for hypos. Coca Cola should do something about their “Innocent” smoothies, that contain more sugar than full fat Coke. Nobody seems to notice that.

I drink a fair amount of sugar free IrnBru to keep up my hydration, as well as Coke Zero.
 
Coca Cola should do something about their “Innocent” smoothies, that contain more sugar than full fat Coke
This the real problem, isn't it? Things that are marketed as 'healthy' that are in fact sugar-overload 😱 :( Some brands of muesli are as bad :(
 
I don’t doubt Innocent smoothies are loaded with vitamins. Same with Muesli. That’s what folk think about, not the sugar. The companies are sugaring people up by sleight of hand.
 
I remember the problems they had when they announced New Coke.
 
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