Northerner
Admin (Retired)
- Relationship to Diabetes
- Type 1
About 50 years after Britain banned television advertisements for cigarettes, they are back. Except this time they are for the electronic kind.
British American Tobacco, one of Europe?s biggest tobacco companies, said it would start showing television ads for its Vype electronic cigarettes in Britain Monday evening. The ads, which will also run online, are made possible by a loophole in the British advertising code written years before e-cigarettes came into widespread use.
The television ad shows a woman and a man running through a city at night before jumping in slow-motion through a wall of vapor, a reference to the mist emitted by the popular but debated devices, which deliver nicotine without burning tobacco and produce a vapor, not smoke. The ad slogan is ?experience the breakthrough.?
Britain banned television ads promoting cigarettes in the 1960s, and a ban on ads for other tobacco products, including cigars, followed in the early 1990s, according to the Advertising Standard Authority in London. The regulator acknowledged that the current rules ?were not designed with e-cigarettes in mind? and that it planned to start a consultation process to revise the rules at the end of this month.
http://www.nytimes.com/2014/02/18/b...return-to-british-tv-in-a-cloud-of-vapor.html
British American Tobacco, one of Europe?s biggest tobacco companies, said it would start showing television ads for its Vype electronic cigarettes in Britain Monday evening. The ads, which will also run online, are made possible by a loophole in the British advertising code written years before e-cigarettes came into widespread use.
The television ad shows a woman and a man running through a city at night before jumping in slow-motion through a wall of vapor, a reference to the mist emitted by the popular but debated devices, which deliver nicotine without burning tobacco and produce a vapor, not smoke. The ad slogan is ?experience the breakthrough.?
Britain banned television ads promoting cigarettes in the 1960s, and a ban on ads for other tobacco products, including cigars, followed in the early 1990s, according to the Advertising Standard Authority in London. The regulator acknowledged that the current rules ?were not designed with e-cigarettes in mind? and that it planned to start a consultation process to revise the rules at the end of this month.
http://www.nytimes.com/2014/02/18/b...return-to-british-tv-in-a-cloud-of-vapor.html