Northerner
Admin (Retired)
- Relationship to Diabetes
- Type 1
An ad break takeover will launch the annual new year push during this evening?s (7 January) Coronation Street on ITV1. The first and last ads in the break will again feature the Change4Life animated family but switch to the real world to illustrate the amount of sugar and fat contained in the cola and pizza the family were seen enjoying.
In between, ads from Asda, Quorn, Uncle Ben?s, the Co-Operative Food and Cravendale will carry Change4Life?s ?Be Food Smart? sub-brand and offer advice on healthy meal options.
Sheila Mitchell, marketing director at the Department of Health, told Marketing Week the switch to the ?more arresting? real world in the M&C Saatchi created spot is an attempt to provide a ?bit of shock? and lay bare the ?hidden nasties? contained in some food.
A poll of 2000 people conducted by Censuswide for DH found half didn?t know the amount of sugar contained in a can of cola, while 49 per cent where unaware a large takeaway pepperoni pizza has two times the recommended maximum daily intake of saturated fat.
http://www.marketingweek.co.uk/news...-shock-with-hidden-nasties-ad/4005261.article
In between, ads from Asda, Quorn, Uncle Ben?s, the Co-Operative Food and Cravendale will carry Change4Life?s ?Be Food Smart? sub-brand and offer advice on healthy meal options.
Sheila Mitchell, marketing director at the Department of Health, told Marketing Week the switch to the ?more arresting? real world in the M&C Saatchi created spot is an attempt to provide a ?bit of shock? and lay bare the ?hidden nasties? contained in some food.
A poll of 2000 people conducted by Censuswide for DH found half didn?t know the amount of sugar contained in a can of cola, while 49 per cent where unaware a large takeaway pepperoni pizza has two times the recommended maximum daily intake of saturated fat.
http://www.marketingweek.co.uk/news...-shock-with-hidden-nasties-ad/4005261.article