Cadbury makes anti-obesity pledge with cap on chocolate bar calories

[Northerner]

Cadbury is stop making and selling chocolate bars in the UK that have more than 250 calories apiece, in a move that participates in the government's voluntary anti-obesity drive.

Cadbury, owned by the US confectionary giant Mondelez International, will phase out "bar and a half" products such as Dairy Milk bar and a half, Dairy Milk Whole Nut bar and a half, and Dairy Milk Fruit and Nut bar and a half.

Mondelez said it would also consider altering the size of at least two other brands, indicating that these would be correspondingly reduced in price.

http://www.theguardian.com/uk-news/...besity-pledge-cap-chocolate-calories-mondelez

 

[Vicsetter]

Call me cynical, but how long will it be before the price creeps back.
Does this mean we can't buy big bars any more?

 

[Northerner]

Call me cynical, but how long will it be before the price creeps back.
Does this mean we can't buy big bars any more?

What's the betting that if they make the bars smaller people end up buying two bars instead of one and end up eating more? 🙄