Businessman banned from labelling his gelato as ice cream because its low fat

[Northerner]

A businessman has been told to re-label his healthy ice cream because it does not contain enough fat.
Trading standards inspectors told Tim Coffey that he cannot describe his product as ice cream because its fat content is only 4.8 per cent.
Food labelling regulations state that the food must have a fat content of five per cent or higher to qualify as ice cream.

Mr Coffey, 40, makes his products with local milk and cream, selling the dessert at his Real Italian Ice Cream Co stores in Bath, Somerset.
The traditional Italian gelato-style technique he employs results in a higher milk to cream ratio than British processes.

http://www.dailymail.co.uk/news/art...-cream-low-fat-content-makes-TOO-HEALTHY.html

 

[LeeLee]

I reckon Trading Standards have just done him a huge favour!

 

[Vicsetter]

Interestingly he only has to increase it from 4.8 to 5%, storm in a teacup, can't think it makes that much difference to the 'healthiness' of his product.

Also maybe he should label it Dairy ice cream, cause ice cream per se doesn't have to have milk or cream in it, but Dairy ice cream does.