Breastfeeding mothers offered ?200 in shop vouchers

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New mothers are to be offered up to ?200 in shopping vouchers to encourage them to breastfeed their babies.

The pilot scheme is being targeted at deprived areas of South Yorkshire and Derbyshire and funded through a collaboration between government and the medical research sector.

A third area is expected soon with the plan to trial it on 130 women who have babies from now until March.

If it proves successful, a nationwide pilot could be rolled out next year.

http://www.bbc.co.uk/news/health-24900650
 
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