Northerner
Admin (Retired)
- Relationship to Diabetes
- Type 1
Bayer has entered the blogosphere with a U.K. blog about diabetes, for which the healthcare giant sells blood glucose monitors and other products. Launched in June, the blog has produced an infrequent stream of posts on a range of diabetes-related topics from a stable of writers with diverse backgrounds in healthcare and extreme sports.
Pharma-backed blogs have grown in popularity as companies bring their brands to online venues where patients have flocked to learn and share insights about their health. On the Bayer Diabetes Care blog, one of the not-so-subtle messages appears to be that you can have diabetes and live an active lifestyle?one of the resident bloggers is an extreme snowboarder and another likes to jump from airplanes. Both have Type 1 diabetes.
Bayer blends in such patient bloggers with healthcare expert bloggers, offering tips to readers on how to deal with a new diagnosis, stay fit or manage their disease. FierceBiotech IT counts four total posts since Bayer introduced the blog and its panel of writers on June 13.
http://www.fiercebiotechit.com/story/bayer-boosts-diabetes-message-new-blog/2012-08-05
Pharma-backed blogs have grown in popularity as companies bring their brands to online venues where patients have flocked to learn and share insights about their health. On the Bayer Diabetes Care blog, one of the not-so-subtle messages appears to be that you can have diabetes and live an active lifestyle?one of the resident bloggers is an extreme snowboarder and another likes to jump from airplanes. Both have Type 1 diabetes.
Bayer blends in such patient bloggers with healthcare expert bloggers, offering tips to readers on how to deal with a new diagnosis, stay fit or manage their disease. FierceBiotech IT counts four total posts since Bayer introduced the blog and its panel of writers on June 13.
http://www.fiercebiotechit.com/story/bayer-boosts-diabetes-message-new-blog/2012-08-05