Ash and Cancer Research win ban on ads attacking plain cigarette packs

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Anti-smoking campaigners have won a battle against Gallaher, which markets brands including Benson & Hedges, Camel and Silk Cut, after the advertising watchdog banned the tobacco giant's national advertising campaign attacking proposals for plain cigarette packaging.

Gallaher ran three ads in UK national newspapers claiming that there was "no credible evidence" to support the assertion that plain packets would prevent young people from starting to smoke.

The ads hit out against anti-tobacco groups and the Department of Health's consultation on the introduction of plain packs claiming that the policy was rejected by the government in 2008 because there was "no evidence" it would work.

http://www.guardian.co.uk/media/2013/mar/13/ash-cancer-research-gallaher-cigarette-packs
 
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