Alcohol floor price announced for England and Wales

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The government has confirmed a plan to ban extreme discounting of alcohol in England and Wales.

The Home Office said new rules setting minimum prices for different drinks would come into effect on 6 April.

Ministers hope the plan will end the practice of supermarkets using drink as a loss-leader - selling drinks at below the cost they pay themselves.

But critics have described the plan as "laughable" because it will affect only 1% of sales.

Last year the Home Office dropped a proposal to follow Scotland's lead by setting a minimum price per unit of alcohol. Instead, it said it would use existing licensing laws to prevent supermarkets offering deep discounts.

http://www.bbc.co.uk/news/uk-26040550
 
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