My notes FYI:
The Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024 apply to England, Wales, Scotland and Northern Ireland. They come into force on 1st October 2025.
The ban on advertising before 9 pm applies to the following categories, with exemptions:
Category 1: Prepared soft drinks containing added sugar ingredients (other than exempt products).
Category 2: Savoury snacks whether intended to be consumed alone or as part of a complete meal, such as crisps, pitta bread based snacks, pretzels, poppadums, salted popcorn and prawn crackers (but not raw, roasted, coated or flavoured nuts), including:- products made from potato, other vegetables, grain or pulses; extruded, sheeted and pelleted products; savoury crackers, rice cakes or biscuits; pork rind-based snacks.
Category 3: Breakfast cereals including ready-to-eat cereals, granola, muesli, porridge oats and other oat-based cereals.
Category 4: Confectionery including chocolates and sweets.
Category 5: Ice cream, ice lollies, frozen yoghurt, water ices and similar frozen products.
Category 6: Cakes and cupcakes.
Category 7: Sweet biscuits and bars of any shape based on one or more of nuts, seeds or cereal.
Category 8: Morning goods, including croissants, pains au chocolat and similar pastries, crumpets, pancakes, buns, teacakes, scones, waffles, Danish pastries and fruit loaves.
Category 9: Desserts and puddings, including pies, tarts and flans, cheesecake, gateaux, dairy desserts, sponge puddings, rice pudding, crumbles, fruit fillings, powdered desserts, custards, jellies and meringues.
Category 10: Sweetened (whether with sugar or otherwise) yoghurt and fromage frais.
Category 11: Pizza (except plain pizza bases).
Category 12: Roast potatoes, potato and sweet potato chips, fries and wedges, potato waffles, novelty potato shapes (such as smiley faces), hash browns, rostis, crispy potato slices, potato croquettes.
Category 13: Any of the following (other than exempt products):
(a) products, such as ready meals, that are marketed as ready for cooking or reheating without requiring further preparation and intended to be consumed as a complete meal;
(b) products ordered from a menu, which by themselves, or together with other products ordered from the same menu, are intended to be consumed as a complete meal;
(c) products, other than products that contain pastry, in or with a sauce (but not a marinade, glaze, dressing, seasoning or similar accompaniment) that are marketed as ready for cooking or reheating without requiring further preparation and intended to be consumed as the main element of a meal;
(d) breaded or battered: vegetable, fish, shellfish, meat, or poultry products; substitute fish, shellfish, meat or poultry products, including fish fingers, fish cakes, chicken nuggets and breaded meat substitutes;
(e) sandwiches of any kind, including baguettes, ciabattas, wraps, bagels, filled muffins, filled buns or baps, filled croissants, toasties or paninis.
No more treats for kids !!!
The Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024 apply to England, Wales, Scotland and Northern Ireland. They come into force on 1st October 2025.
The ban on advertising before 9 pm applies to the following categories, with exemptions:
Category 1: Prepared soft drinks containing added sugar ingredients (other than exempt products).
Category 2: Savoury snacks whether intended to be consumed alone or as part of a complete meal, such as crisps, pitta bread based snacks, pretzels, poppadums, salted popcorn and prawn crackers (but not raw, roasted, coated or flavoured nuts), including:- products made from potato, other vegetables, grain or pulses; extruded, sheeted and pelleted products; savoury crackers, rice cakes or biscuits; pork rind-based snacks.
Category 3: Breakfast cereals including ready-to-eat cereals, granola, muesli, porridge oats and other oat-based cereals.
Category 4: Confectionery including chocolates and sweets.
Category 5: Ice cream, ice lollies, frozen yoghurt, water ices and similar frozen products.
Category 6: Cakes and cupcakes.
Category 7: Sweet biscuits and bars of any shape based on one or more of nuts, seeds or cereal.
Category 8: Morning goods, including croissants, pains au chocolat and similar pastries, crumpets, pancakes, buns, teacakes, scones, waffles, Danish pastries and fruit loaves.
Category 9: Desserts and puddings, including pies, tarts and flans, cheesecake, gateaux, dairy desserts, sponge puddings, rice pudding, crumbles, fruit fillings, powdered desserts, custards, jellies and meringues.
Category 10: Sweetened (whether with sugar or otherwise) yoghurt and fromage frais.
Category 11: Pizza (except plain pizza bases).
Category 12: Roast potatoes, potato and sweet potato chips, fries and wedges, potato waffles, novelty potato shapes (such as smiley faces), hash browns, rostis, crispy potato slices, potato croquettes.
Category 13: Any of the following (other than exempt products):
(a) products, such as ready meals, that are marketed as ready for cooking or reheating without requiring further preparation and intended to be consumed as a complete meal;
(b) products ordered from a menu, which by themselves, or together with other products ordered from the same menu, are intended to be consumed as a complete meal;
(c) products, other than products that contain pastry, in or with a sauce (but not a marinade, glaze, dressing, seasoning or similar accompaniment) that are marketed as ready for cooking or reheating without requiring further preparation and intended to be consumed as the main element of a meal;
(d) breaded or battered: vegetable, fish, shellfish, meat, or poultry products; substitute fish, shellfish, meat or poultry products, including fish fingers, fish cakes, chicken nuggets and breaded meat substitutes;
(e) sandwiches of any kind, including baguettes, ciabattas, wraps, bagels, filled muffins, filled buns or baps, filled croissants, toasties or paninis.
No more treats for kids !!!
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